The cultural content industry has become more treasured than ever before, as it created an 82.4 trillion won turnover in 2011 and has shown a 6.5 percent average growth for the last five years. Considering these enormous economic effects, the government allocated 223.8 billion won in 2012, and it will spend about 227.6 billion won in 2013 to boost it even more. With regards to helping this industry advance, this report evaluates government support programs in three categories: production support programs, manpower training programs, and cultural technology (CT) development programs.
Firstly, it highlights that animation market research needs strengthening, and overseas sales must be properly managed because it is important to keep an eye on market conditions. Secondly, the re-training process for incumbent employees should be expanded to comply with the fast-changing industrial environment in order to prevent employees from being left behind. Lastly, when it comes to the CT field, the research topic selection practice should be change to the business-value-first selection model, as it will actually contribute to the contents business.
This report also presents several policy recommendations. Above all, the government should establish a permanent monitoring system that can check for unfair trade practices between medium or small producers and giant distributers, and this effort will pave the way for building a sound market. In addition, since many small companies are struggling with financing loans, it is necessary to form a so-called “investment promoting committee,” composed of public and private specialists, to design the supporting measures.
Lee Sangjoon
Firstly, it highlights that animation market research needs strengthening, and overseas sales must be properly managed because it is important to keep an eye on market conditions. Secondly, the re-training process for incumbent employees should be expanded to comply with the fast-changing industrial environment in order to prevent employees from being left behind. Lastly, when it comes to the CT field, the research topic selection practice should be change to the business-value-first selection model, as it will actually contribute to the contents business.
This report also presents several policy recommendations. Above all, the government should establish a permanent monitoring system that can check for unfair trade practices between medium or small producers and giant distributers, and this effort will pave the way for building a sound market. In addition, since many small companies are struggling with financing loans, it is necessary to form a so-called “investment promoting committee,” composed of public and private specialists, to design the supporting measures.
Lee Sangjoon